Antecedents of student satisfaction in higher education: the role of identification
The concept of student satisfaction has become a key indicator of service quality used by students, parents, university managers and the media as the higher education market becomes increasingly competitive. The purpose of this research is to investigate the antecedents of student satisfaction and i...
| Main Authors: | Wilkins, S., Butt, Mohsin, Kratochvil, Daniel, Stephens Balakrishnan, Melodena |
|---|---|
| Format: | Conference Paper |
| Published: |
2014
|
| Online Access: | https://marketing.conference-services.net/programme.asp?conferenceID=4002&action=prog_titles http://hdl.handle.net/20.500.11937/33989 |
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