Strategy, profits & ethics: Beyond the work of miles
A prominent feature of the management ? and increasingly marketing ? literature is offering normative prescriptions to corporate strategists for maximizing profits. However, with few exceptions, the ethicality of various profit making strategies has not been analysed or debated. Building upon previo...
| Main Author: | |
|---|---|
| Format: | Working Paper |
| Published: |
Curtin University of Technology
2006
|
| Subjects: | |
| Online Access: | http://hdl.handle.net/20.500.11937/33843 |
| _version_ | 1848754059464409088 |
|---|---|
| author | Galbreath, Jeremy |
| author_facet | Galbreath, Jeremy |
| author_sort | Galbreath, Jeremy |
| building | Curtin Institutional Repository |
| collection | Online Access |
| description | A prominent feature of the management ? and increasingly marketing ? literature is offering normative prescriptions to corporate strategists for maximizing profits. However, with few exceptions, the ethicality of various profit making strategies has not been analysed or debated. Building upon previously developed ethical criteria, this paper assesses five profit making strategies widely discussed in the literature. Our results reveal that strategy approaches for making profits based on industrial organization (IO) economics seem to largely fail the ethical criteria while Austrian, core competency, dynamic capabilities and market orientation approaches seem to fair much better. For scholars involved in the teaching of strategy, this study clearly demonstrates that ethics cannot be ignored in the classroom. For corporate strategists, examining their approach to making profits should come under the careful scrutiny of an ethical lens, such as one described in this paper. |
| first_indexed | 2025-11-14T08:34:23Z |
| format | Working Paper |
| id | curtin-20.500.11937-33843 |
| institution | Curtin University Malaysia |
| institution_category | Local University |
| last_indexed | 2025-11-14T08:34:23Z |
| publishDate | 2006 |
| publisher | Curtin University of Technology |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | curtin-20.500.11937-338432017-01-30T13:39:47Z Strategy, profits & ethics: Beyond the work of miles Galbreath, Jeremy core competencies Austrian economics ethics industrial organization economics market orientation strategy dynamic capabilities profits A prominent feature of the management ? and increasingly marketing ? literature is offering normative prescriptions to corporate strategists for maximizing profits. However, with few exceptions, the ethicality of various profit making strategies has not been analysed or debated. Building upon previously developed ethical criteria, this paper assesses five profit making strategies widely discussed in the literature. Our results reveal that strategy approaches for making profits based on industrial organization (IO) economics seem to largely fail the ethical criteria while Austrian, core competency, dynamic capabilities and market orientation approaches seem to fair much better. For scholars involved in the teaching of strategy, this study clearly demonstrates that ethics cannot be ignored in the classroom. For corporate strategists, examining their approach to making profits should come under the careful scrutiny of an ethical lens, such as one described in this paper. 2006 Working Paper http://hdl.handle.net/20.500.11937/33843 Curtin University of Technology fulltext |
| spellingShingle | core competencies Austrian economics ethics industrial organization economics market orientation strategy dynamic capabilities profits Galbreath, Jeremy Strategy, profits & ethics: Beyond the work of miles |
| title | Strategy, profits & ethics: Beyond the work of miles |
| title_full | Strategy, profits & ethics: Beyond the work of miles |
| title_fullStr | Strategy, profits & ethics: Beyond the work of miles |
| title_full_unstemmed | Strategy, profits & ethics: Beyond the work of miles |
| title_short | Strategy, profits & ethics: Beyond the work of miles |
| title_sort | strategy, profits & ethics: beyond the work of miles |
| topic | core competencies Austrian economics ethics industrial organization economics market orientation strategy dynamic capabilities profits |
| url | http://hdl.handle.net/20.500.11937/33843 |