APA (7th ed.) Citation

Phau, I., Teah, M., Lim, A., & Ho, R. (2015). A brief affair with underwear: Uniquness and innovativeness in male underwear brand purchases. Korean Academy of Marketing Science.

Chicago Style (17th ed.) Citation

Phau, Ian, Min Teah, A. Lim, and R. Ho. A Brief Affair with Underwear: Uniquness and Innovativeness in Male Underwear Brand Purchases. Korean Academy of Marketing Science, 2015.

MLA (9th ed.) Citation

Phau, Ian, et al. A Brief Affair with Underwear: Uniquness and Innovativeness in Male Underwear Brand Purchases. Korean Academy of Marketing Science, 2015.

Warning: These citations may not always be 100% accurate.