Why the better-than-average effect is a worse-than-average measure of self-enhancement: An investigation of conflicting findings from studies of East Asian self-evaluations

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Why the better-than-average effect is a worse-than-average measure of self-enhancement: An investigation of conflicting findings from studies of East Asian self-evaluations

A recent meta-analysis on cross-cultural studies of self-enhancement finds that evidence for East Asian selfenhancement is consistently apparent only in studies where participants compare themselves to the average other, aka the ‘‘Better-than-Average’’ Effect (BAE). However, prior research has sugg...

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Bibliographic Details
Main Authors:	Hamamura, Takeshi, Heine, S., Takemoto, T.
Format:	Journal Article
Published:	Springer Netherlands 2007
Subjects:	Culture Self-enhancement
Online Access:	http://hdl.handle.net/20.500.11937/33514

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