Why the better-than-average effect is a worse-than-average measure of self-enhancement: An investigation of conflicting findings from studies of East Asian self-evaluations

A recent meta-analysis on cross-cultural studies of self-enhancement finds that evidence for East Asian selfenhancement is consistently apparent only in studies where participants compare themselves to the average other, aka the ‘‘Better-than-Average’’ Effect (BAE). However, prior research has sugg...

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Main Authors: Hamamura, Takeshi, Heine, S., Takemoto, T.
Format: Journal Article
Published: Springer Netherlands 2007
Subjects:
Online Access:http://hdl.handle.net/20.500.11937/33514
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author Hamamura, Takeshi
Heine, S.
Takemoto, T.
author_facet Hamamura, Takeshi
Heine, S.
Takemoto, T.
author_sort Hamamura, Takeshi
building Curtin Institutional Repository
collection Online Access
description A recent meta-analysis on cross-cultural studies of self-enhancement finds that evidence for East Asian selfenhancement is consistently apparent only in studies where participants compare themselves to the average other, aka the ‘‘Better-than-Average’’ Effect (BAE). However, prior research has suggested that the BAE may conflate motivations to view the self in a positive light with nonmotivational factors, such as a tendency to evaluate ‘‘everyone as better than average’’ [EBTA; Klar Y, Gilladi EE (1997) J Personal Soc Psychol 73:885–901]. In two studies, European-Canadian, Asian-Canadian, and Japanese students were asked to evaluate themselves as well as a fictitious student compared to the average. Replicating prior research, evidence for Japanese self-enhancement was found with the BAE, albeit weaker than Canadians. However, in the measures where the EBTA effect was circumvented, self-enhancement was no longer evident among Japanese. Likewise, within the BAE method, prior research has found that East Asians self-enhance more for important than unimportant traits. When the EBTA effect was circumvented this correlation was also significantly reduced. Findings from this research converge with other sources of evidence that East Asians do not appear to be motivated to self-enhance.
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spelling curtin-20.500.11937-335142017-02-28T01:51:38Z Why the better-than-average effect is a worse-than-average measure of self-enhancement: An investigation of conflicting findings from studies of East Asian self-evaluations Hamamura, Takeshi Heine, S. Takemoto, T. Culture Self-enhancement A recent meta-analysis on cross-cultural studies of self-enhancement finds that evidence for East Asian selfenhancement is consistently apparent only in studies where participants compare themselves to the average other, aka the ‘‘Better-than-Average’’ Effect (BAE). However, prior research has suggested that the BAE may conflate motivations to view the self in a positive light with nonmotivational factors, such as a tendency to evaluate ‘‘everyone as better than average’’ [EBTA; Klar Y, Gilladi EE (1997) J Personal Soc Psychol 73:885–901]. In two studies, European-Canadian, Asian-Canadian, and Japanese students were asked to evaluate themselves as well as a fictitious student compared to the average. Replicating prior research, evidence for Japanese self-enhancement was found with the BAE, albeit weaker than Canadians. However, in the measures where the EBTA effect was circumvented, self-enhancement was no longer evident among Japanese. Likewise, within the BAE method, prior research has found that East Asians self-enhance more for important than unimportant traits. When the EBTA effect was circumvented this correlation was also significantly reduced. Findings from this research converge with other sources of evidence that East Asians do not appear to be motivated to self-enhance. 2007 Journal Article http://hdl.handle.net/20.500.11937/33514 Springer Netherlands restricted
spellingShingle Culture
Self-enhancement
Hamamura, Takeshi
Heine, S.
Takemoto, T.
Why the better-than-average effect is a worse-than-average measure of self-enhancement: An investigation of conflicting findings from studies of East Asian self-evaluations
title Why the better-than-average effect is a worse-than-average measure of self-enhancement: An investigation of conflicting findings from studies of East Asian self-evaluations
title_full Why the better-than-average effect is a worse-than-average measure of self-enhancement: An investigation of conflicting findings from studies of East Asian self-evaluations
title_fullStr Why the better-than-average effect is a worse-than-average measure of self-enhancement: An investigation of conflicting findings from studies of East Asian self-evaluations
title_full_unstemmed Why the better-than-average effect is a worse-than-average measure of self-enhancement: An investigation of conflicting findings from studies of East Asian self-evaluations
title_short Why the better-than-average effect is a worse-than-average measure of self-enhancement: An investigation of conflicting findings from studies of East Asian self-evaluations
title_sort why the better-than-average effect is a worse-than-average measure of self-enhancement: an investigation of conflicting findings from studies of east asian self-evaluations
topic Culture
Self-enhancement
url http://hdl.handle.net/20.500.11937/33514