Exploring gender differences on generation Y’s purchase intentions of prototypical and me-too brands

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Exploring gender differences on generation Y’s purchase intentions of prototypical and me-too brands

Bibliographic Details
Main Authors:	Quintal, Vanessa, Phau, Ian, Sims, Daniel
Other Authors:	Dewi Tojib
Format:	Conference Paper
Published:	Australian and New Zealand Marketing Academy 2009
Online Access:	http://hdl.handle.net/20.500.11937/33448

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