Exploring gender differences on generation Y’s purchase intentions of prototypical and me-too brands
| Main Authors: | , , |
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| Other Authors: | |
| Format: | Conference Paper |
| Published: |
Australian and New Zealand Marketing Academy
2009
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| Online Access: | http://hdl.handle.net/20.500.11937/33448 |
| _version_ | 1848753949299965952 |
|---|---|
| author | Quintal, Vanessa Phau, Ian Sims, Daniel |
| author2 | Dewi Tojib |
| author_facet | Dewi Tojib Quintal, Vanessa Phau, Ian Sims, Daniel |
| author_sort | Quintal, Vanessa |
| building | Curtin Institutional Repository |
| collection | Online Access |
| first_indexed | 2025-11-14T08:32:38Z |
| format | Conference Paper |
| id | curtin-20.500.11937-33448 |
| institution | Curtin University Malaysia |
| institution_category | Local University |
| last_indexed | 2025-11-14T08:32:38Z |
| publishDate | 2009 |
| publisher | Australian and New Zealand Marketing Academy |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | curtin-20.500.11937-334482017-02-28T01:51:17Z Exploring gender differences on generation Y’s purchase intentions of prototypical and me-too brands Quintal, Vanessa Phau, Ian Sims, Daniel Dewi Tojib 2009 Conference Paper http://hdl.handle.net/20.500.11937/33448 Australian and New Zealand Marketing Academy restricted |
| spellingShingle | Quintal, Vanessa Phau, Ian Sims, Daniel Exploring gender differences on generation Y’s purchase intentions of prototypical and me-too brands |
| title | Exploring gender differences on generation Y’s purchase intentions of prototypical and me-too brands |
| title_full | Exploring gender differences on generation Y’s purchase intentions of prototypical and me-too brands |
| title_fullStr | Exploring gender differences on generation Y’s purchase intentions of prototypical and me-too brands |
| title_full_unstemmed | Exploring gender differences on generation Y’s purchase intentions of prototypical and me-too brands |
| title_short | Exploring gender differences on generation Y’s purchase intentions of prototypical and me-too brands |
| title_sort | exploring gender differences on generation y’s purchase intentions of prototypical and me-too brands |
| url | http://hdl.handle.net/20.500.11937/33448 |