Exploring gender differences on generation Y’s purchase intentions of prototypical and me-too brands

Exploring gender differences on generation Y’s purchase intentions of prototypical and me-too brands

Bibliographic Details
Main Authors: Quintal, Vanessa, Phau, Ian, Sims, Daniel
Other Authors: Dewi Tojib
Format: Conference Paper
Published: Australian and New Zealand Marketing Academy 2009
Online Access:http://hdl.handle.net/20.500.11937/33448
Description
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