APA (7th ed.) Citation

Quintal, V., Phau, I., Sims, D., & Tojib, D. (2009). Exploring gender differences on generation Y’s purchase intentions of prototypical and me-too brands. Australian and New Zealand Marketing Academy.

Chicago Style (17th ed.) Citation

Quintal, Vanessa, Ian Phau, Daniel Sims, and Dewi Tojib. Exploring Gender Differences on Generation Y’s Purchase Intentions of Prototypical and Me-too Brands. Australian and New Zealand Marketing Academy, 2009.

MLA (9th ed.) Citation

Quintal, Vanessa, et al. Exploring Gender Differences on Generation Y’s Purchase Intentions of Prototypical and Me-too Brands. Australian and New Zealand Marketing Academy, 2009.