The value of self-stated attribute importance to overall satisfaction

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The value of self-stated attribute importance to overall satisfaction

This paper provides insights into techniques used to determine the attributes that influence overall satisfaction. A survey of zoo visitors illustrates several key findings relevant for both managers interpreting survey results and researchers designing studies. First, the assumption of importance -...

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Bibliographic Details
Main Author:	Taplin, Ross
Format:	Journal Article
Published:	Pergamon 2012
Online Access:	http://hdl.handle.net/20.500.11937/33287

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