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What is brand mimicry? a conceptual investigation in the luxury brand industry

Copying, imitation, counterfeiting and knock-offs have been considered to be detrimental to the global economy and to innovation. While Mimicry has been applied to various areas of sciences such as engineering, biomimetics and behavioural sciences or even in areas of Management, it is however rarely...

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Bibliographic Details
Main Author:	Teah, Min
Format:	Working Paper
Published:	School of Marketing, Curtin Business School 2010
Subjects:	Theory of mimicry luxury brands innovation mimicry
Online Access:	http://hdl.handle.net/20.500.11937/33243

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