Intertextual voices and engagement in tv advertisements

QR Code

Intertextual voices and engagement in tv advertisements

By analysing multimodal TV advertisements, this study aims to show how intertextual voices are exploited in advertising discourse to enhance persuasive power. Taking as their point of departure the assumption that all discourses are intertextual recontextualizations of social practice that draw on e...

Full description

Bibliographic Details
Main Authors:	Feng, D., Wignell, Peter
Format:	Journal Article
Published:	2011
Online Access:	http://hdl.handle.net/20.500.11937/3312

Similar Items

Effects of TV advertising on children and parental influence on children's TV viewing
by: Joseph, C., et al.
Published: (1997)

International student transitioning experiences: Student voice
by: Wignell, Peter, et al.
Published: (2016)

The Representation of Different Genders in Product Advertising: Comparison of TV Advertisements in Thailand and the United Kingdom
by: Tadpikultong, Supavee
Published: (2008)

Characterisation and leitmotif: archetypal imageries in Malaysian festival Tv advertisements
by: Jamaluddin Aziz,, et al.
Published: (2011)

Individual Factors of Chinese Youth Scepticism toward TV Advertising
by: Jin, Yefan
Published: (2017)

Effectiveness of Islamic symbols in TV advertisements in reaching organizational clients
by: Ali, Azhani
Published: (2015)

Are advertisements shaping our consciousness? An Analysis of selected chinese new year print and tv advertisements
by: Ng, Chee Huat
Published: (2008)

The effects of musical and voice “fit” on responses to advertisements
by: North, Adrian, et al.
Published: (2004)

Students as Researchers: Engaging Students' Voices in PAR
by: Bland, D., et al.
Published: (2007)

Intertextuality in Avatar : the last airbender / Tan Renjie
by: Tan, Renjie
Published: (2014)

Intertextuality, subjectivity, and meaning in Liszt’s Deux Polonaises
by: Cormac, Joanne
Published: (2019)

Intertextual observations of Jimmy Boyle’s handwritten manuscripts
by: Chan, Cheong Jan, et al.
Published: (2020)

Humorous advertising used on TV: The effects of this appeal upon brand awareness
by: Ewing, Glen Kingsley
Published: (2009)

Consumers' attitudes toward TV advertising in Malaysia : a descriptive study
by: Yee, Han How
Published: (1999)

From global to local: examining the localization strategies of transnational format reality TV The Voice of China
by: XiaomengZhang, Zhang, et al.
Published: (2023)

Understanding the roles of rhetorical devices and intertextuality in promotional discourse
by: Zulkipli, Muhammad Fakhrullah, et al.
Published: (2019)

The flight of the angels: intertextuality in four novels by Boris Vian
by: Rolls, Alistair
Published: (1998)

Intertextual interventions in the novels of Marlene Streeruwitz and Lilian Faschinger
by: Hallam, Lynne
Published: (2012)

Intertextuality and literary reading: a cognitive poetic approach
by: Panagiotidou, Maria-Eireini.
Published: (2012)

The translation of mythical intertextuality in Darwish’s Mural “Jidariat Darwish”
by: Alderbashi, Bilal, et al.
Published: (2023)

Incorporating other texts: Intertextuality in Malaysian CSR reports
by: Rajandran, Kumaran
Published: (2016)

A content analysis of appeals in food advertisements for children on online TV streaming
by: Fong, Belinda Fong Chong *, et al.
Published: (2019)

The portrayal of women in persuasive advertisement : semiotic analysis of Deeja cosmetic TV commercial
by: Noor Hanan Mohd Jafar,, et al.
Published: (2022)

The Islamic embrace of advertising: a study of TV advertising frameworks of selected OIC countries using the hierarchy of influences model
by: Mokhtar, Aida, et al.
Published: (2017)

Shaping, intertextuality and summation in D.H. Lawrence's Last poems
by: Jones, Bethan Mari
Published: (1998)

History/ fiction: an intertextual reading of E. L. Doctorow’s Ragtime
by: Zohreh Ramin,, et al.
Published: (2014)

Intertextuality As a Tool To Identify Early Malay Cult Films
by: Mohd Rasyidi, Bin Talib, et al.
Published: (2014)

The Effects of TV Advertising on Brand Switching with respect to Skin care products among the Indian youth.
by: Budhia, Aditi
Published: (2008)

Viewers' perception towards message advertisement that provided by TV3 / Nur Shazwani Abd Rahman
Published: (2007)

Grundgestalt, multi-piece, and intertextuality in Brahams's opp. 117, 118, and 119
by: Leigh, Martin
Published: (1998)

Am Impact of TV Advertising on Brand Switching of Facial Skin Care Products toward Thai Women
by: Chaisavetkanon, Patchara
Published: (2009)

Whose data is it: A Study on Privacy Issues Concerning Targeted Advertising in the Cable and Satellite TV Industries
by: Tamilselvam, Arthi
Published: (2006)

An exploratory study on the relationship between involvement and attitude towards tv advertisements with Islamic symbols and purchase intent.
by: Hamisah Hasan,, et al.
Published: (2016)

Examining The Effectiveness Of Animated Cartoon As Brand Awareness In Tv Advertisement: Evidence From Survey In Malaysia And Jordan
by: Ahmad Azaini, Abdul Manaf, et al.
Published: (2017)

International TV series distribution on Chinese digital platforms: marketing strategies and audience engagement
by: Gilardi, Filippo, et al.
Published: (2018)

Intertextual relations: James Joyce and William Shakespeare in Angela Carter’s Wise Children
by: Davison, Sarah
Published: (2015)

Narrative interrelation: a cognitive account of intertextuality and its application to the study of literature
by: Mason, Jessica L.
Published: (2016)

Intertextuality in the socio-cultural elements of Howl’s Moving Castle / Ng Yao Jia
by: Ng , Yao Jia
Published: (2019)

Translation assessment of Qur'anic & prophetic intertextuality with reference to Maḥfūẓ's Cairo trilogy
by: Muhammed, Essam Taher, et al.
Published: (2024)

Elements of intertextuality in some selected poems of the Diwan of Sultan Muhammad Bello of Nigeria
by: Kaoje, Abubakar Usman, et al.
Published: (2024)

Cannot write session to /tmp/vufind_sessions/sess_t6fbq4a829k9dacs2geam9hlii