The High Stakes of Sweepstakes: Too Much of a Good Thing Can Demotivate Digital Consumers
In preference-matching contexts--specifically, where people enter hoping to find some particular product or service they already know themselves to prefer--more choices should increase the likelihood that they will be successful in their search. Increasing the number of choices, however, actually in...
| Main Authors: | , |
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| Format: | Journal Article |
| Published: |
EconBiz
2012
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| Online Access: | http://hdl.handle.net/20.500.11937/32967 |
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