APA (7th ed.) Citation

Wilcox, C., & Woodside, A. (2012). The High Stakes of Sweepstakes: Too Much of a Good Thing Can Demotivate Digital Consumers. EconBiz.

Chicago Style (17th ed.) Citation

Wilcox, C., and Arch Woodside. The High Stakes of Sweepstakes: Too Much of a Good Thing Can Demotivate Digital Consumers. EconBiz, 2012.

MLA (9th ed.) Citation

Wilcox, C., and Arch Woodside. The High Stakes of Sweepstakes: Too Much of a Good Thing Can Demotivate Digital Consumers. EconBiz, 2012.