An examination of the factors critical to the establishment and maintenance of competitive advantage for education services enterprises within international markets.

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An examination of the factors critical to the establishment and maintenance of competitive advantage for education services enterprises within international markets.

The principal focus of the present study was to examine the factors critical to the development and maintenance of a competitive advantage for education institutions operating in international markets. International education involves over 1.3 million students' world wide, and injects billions...

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Bibliographic Details
Main Author:	Mazzarol, Timothy W.
Format:	Thesis
Language:	English
Published:	Curtin University 1997
Subjects:	marketing international education market Australia education services
Online Access:	http://hdl.handle.net/20.500.11937/329

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