The dimensions of Religion as underpinning constructs for mass media social marketing campaigns: An emerging concept

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The dimensions of Religion as underpinning constructs for mass media social marketing campaigns: An emerging concept

The purpose of this review is to consider the underlying concepts and related issues that have been proposed in the literature of the potential relationship to use the dimensions of religion as constructs for mass media socialmarketing campaigns. The literature appears divided as to whether: (1) an...

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Bibliographic Details
Main Authors:	Van Esch, Patrick, Van Esch, Linda, Cowley, James
Format:	Journal Article
Published:	Canadian Center of Science and Education 2013
Subjects:	social marketing mass media mass media social marketing campaigns dimensions of religion
Online Access:	http://hdl.handle.net/20.500.11937/32641

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