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Idol Attachment and Human Brand Loyalty

Purpose: This paper examines the importance and concept of idol attachment, models its antecedents and moderators, and assesses its influence on human brand loyalty. Design/methodology/approach: This paper includes two studies. In study 1, survey questionnaires were distributed by mall intercept to...

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Bibliographic Details
Main Authors:	Huang, Y., Lin, Chad, Phau, Ian
Format:	Journal Article
Published:	Emerald 2015
Subjects:	variety seeking achievement vanity peer norms Idol attachment human brand loyalty
Online Access:	http://hdl.handle.net/20.500.11937/32637

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