Tourism destination attributes: what the non-visitors say - higher education students' perceptions

The paper presents a study on tourists’ consumption values and perceived beneficial image of the tourist destination, Mauritius. Specifically, the two innovations of the study are, first, that the target market is university student travellers and, second, the respondents have no previous travel exp...

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Main Authors: Shanka, Tekle, Phau, Ian
Format: Journal Article
Published: Routledge 2008
Subjects:
Online Access:http://hdl.handle.net/20.500.11937/32597
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author Shanka, Tekle
Phau, Ian
author_facet Shanka, Tekle
Phau, Ian
author_sort Shanka, Tekle
building Curtin Institutional Repository
collection Online Access
description The paper presents a study on tourists’ consumption values and perceived beneficial image of the tourist destination, Mauritius. Specifically, the two innovations of the study are, first, that the target market is university student travellers and, second, the respondents have no previous travel experience to the tourist destination. Independent sample t-tests and one-way analysis of variance tests indicated a number of statistically significant differences of value components (from established scales) across demographics. In general, Mauritius emerged to command a very favourable perception as a tourist destination for student travellers. Several managerial and theoretical implications are discussed, with suggestions for future directions.
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institution Curtin University Malaysia
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last_indexed 2025-11-14T08:28:47Z
publishDate 2008
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spelling curtin-20.500.11937-325972017-09-13T15:52:52Z Tourism destination attributes: what the non-visitors say - higher education students' perceptions Shanka, Tekle Phau, Ian destination image consumption values Mauritius perceived beneficial image tourism information sources The paper presents a study on tourists’ consumption values and perceived beneficial image of the tourist destination, Mauritius. Specifically, the two innovations of the study are, first, that the target market is university student travellers and, second, the respondents have no previous travel experience to the tourist destination. Independent sample t-tests and one-way analysis of variance tests indicated a number of statistically significant differences of value components (from established scales) across demographics. In general, Mauritius emerged to command a very favourable perception as a tourist destination for student travellers. Several managerial and theoretical implications are discussed, with suggestions for future directions. 2008 Journal Article http://hdl.handle.net/20.500.11937/32597 10.1080/10941660701883383 Routledge restricted
spellingShingle destination image
consumption values
Mauritius
perceived beneficial image
tourism
information sources
Shanka, Tekle
Phau, Ian
Tourism destination attributes: what the non-visitors say - higher education students' perceptions
title Tourism destination attributes: what the non-visitors say - higher education students' perceptions
title_full Tourism destination attributes: what the non-visitors say - higher education students' perceptions
title_fullStr Tourism destination attributes: what the non-visitors say - higher education students' perceptions
title_full_unstemmed Tourism destination attributes: what the non-visitors say - higher education students' perceptions
title_short Tourism destination attributes: what the non-visitors say - higher education students' perceptions
title_sort tourism destination attributes: what the non-visitors say - higher education students' perceptions
topic destination image
consumption values
Mauritius
perceived beneficial image
tourism
information sources
url http://hdl.handle.net/20.500.11937/32597