Consumer perceptions of food quality in Malaysia

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Consumer perceptions of food quality in Malaysia

Purpose – The purpose of this paper is to gain an understanding of the quality cues that consumers look for in purchasing fresh meat and fresh fruit and vegetables in Malaysia. Through a perceived quality model, this paper identifies the implicit, intrinsic, extrinsic and credence quality cues consu...

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Bibliographic Details
Main Authors:	Chamhuri, N., Batt, Peter
Format:	Journal Article
Published:	Emerald Group Publishing Limited 2015
Online Access:	http://hdl.handle.net/20.500.11937/32595

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