Segmentation of Malaysian shoppers by store choice behaviour in their purchase of fresh meat and fresh produce
Differences in retail store choice behaviour are examined for the purchase of fresh meat and fresh fruit and vegetables in Malaysia. In purchasing fresh meat, cluster analysis identified two groups of respondents who purchased the majority of the fresh meat they consumed from either modern retail st...
| Main Authors: | , |
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| Format: | Journal Article |
| Published: |
Pergamon
2013
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| Online Access: | http://hdl.handle.net/20.500.11937/3258 |
| _version_ | 1848744182638706688 |
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| author | Chamhuri, N. Batt, Peter |
| author_facet | Chamhuri, N. Batt, Peter |
| author_sort | Chamhuri, N. |
| building | Curtin Institutional Repository |
| collection | Online Access |
| description | Differences in retail store choice behaviour are examined for the purchase of fresh meat and fresh fruit and vegetables in Malaysia. In purchasing fresh meat, cluster analysis identified two groups of respondents who purchased the majority of the fresh meat they consumed from either modern retail stores or the traditional market. However, with regard to the purchase of fresh fruit and vegetables, cluster analysis identified three groups of respondents (modern retail shoppers, transient shoppers and traditional market shoppers). Although the clusters were labelled using similar terms, several similarities and differences were identified in the respective clusters for each food item. The findings indicate that store choice preference was based on the food product that the consumer intended to purchase. © 2013 Elsevier Ltd. |
| first_indexed | 2025-11-14T05:57:24Z |
| format | Journal Article |
| id | curtin-20.500.11937-3258 |
| institution | Curtin University Malaysia |
| institution_category | Local University |
| last_indexed | 2025-11-14T05:57:24Z |
| publishDate | 2013 |
| publisher | Pergamon |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | curtin-20.500.11937-32582017-09-13T14:44:02Z Segmentation of Malaysian shoppers by store choice behaviour in their purchase of fresh meat and fresh produce Chamhuri, N. Batt, Peter Differences in retail store choice behaviour are examined for the purchase of fresh meat and fresh fruit and vegetables in Malaysia. In purchasing fresh meat, cluster analysis identified two groups of respondents who purchased the majority of the fresh meat they consumed from either modern retail stores or the traditional market. However, with regard to the purchase of fresh fruit and vegetables, cluster analysis identified three groups of respondents (modern retail shoppers, transient shoppers and traditional market shoppers). Although the clusters were labelled using similar terms, several similarities and differences were identified in the respective clusters for each food item. The findings indicate that store choice preference was based on the food product that the consumer intended to purchase. © 2013 Elsevier Ltd. 2013 Journal Article http://hdl.handle.net/20.500.11937/3258 10.1016/j.jretconser.2013.06.008 Pergamon fulltext |
| spellingShingle | Chamhuri, N. Batt, Peter Segmentation of Malaysian shoppers by store choice behaviour in their purchase of fresh meat and fresh produce |
| title | Segmentation of Malaysian shoppers by store choice behaviour in their purchase of fresh meat and fresh produce |
| title_full | Segmentation of Malaysian shoppers by store choice behaviour in their purchase of fresh meat and fresh produce |
| title_fullStr | Segmentation of Malaysian shoppers by store choice behaviour in their purchase of fresh meat and fresh produce |
| title_full_unstemmed | Segmentation of Malaysian shoppers by store choice behaviour in their purchase of fresh meat and fresh produce |
| title_short | Segmentation of Malaysian shoppers by store choice behaviour in their purchase of fresh meat and fresh produce |
| title_sort | segmentation of malaysian shoppers by store choice behaviour in their purchase of fresh meat and fresh produce |
| url | http://hdl.handle.net/20.500.11937/3258 |