Counterfeits of luxury branded products: what are the predictors and purchase intentions

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Counterfeits of luxury branded products: what are the predictors and purchase intentions

This paper extends two related studies in counterfeiting by Tom et al. (1998) on consumer attitudes toward, and purchase history of counterfeit goods and Cordell et al. (1996) on investigating the extrinsic cues brand, price and retailer influencing consumption of counterfeits. The three main resear...

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Bibliographic Details
Main Author:	Phau, Ian
Format:	Working Paper
Published:	School of Marketing, Curtin Business School 2010
Subjects:	purchase intentions Counterfeit goods luxury brands past counterfeit consumption attitudes
Online Access:	http://hdl.handle.net/20.500.11937/32519

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