The influence of ethical attitudes and purchase behaviour for pirated software
This study investigates the ethical attitudes and purchase behaviour of Indonesian consumers towards software piracy. While previous studies have uncovered various motivations that drive consumers from different countries to engage in this undesirable behaviour, changes in the business landscape, in...
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| Format: | Working Paper |
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School of Marketing, Curtin Business School
2010
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| Online Access: | http://hdl.handle.net/20.500.11937/32453 |
| _version_ | 1848753668079222784 |
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| author | Phau, Ian |
| author_facet | Phau, Ian |
| author_sort | Phau, Ian |
| building | Curtin Institutional Repository |
| collection | Online Access |
| description | This study investigates the ethical attitudes and purchase behaviour of Indonesian consumers towards software piracy. While previous studies have uncovered various motivations that drive consumers from different countries to engage in this undesirable behaviour, changes in the business landscape, including advancement in technology, necessitates a revisit into the attitudes and purchase intentions towards pirated software. It is found that habitual behaviour, integrity, facilitating conditions, and personal gratification are significant predictors of consumers' attitudes towards software piracy. Habitual behaviour and facilitating conditions are also found to be predictors of purchase intention. In contrast to prior studies, collectivism, normative and informative susceptibility, and value consciousness do not influence either attitudes towards and purchase intentions of pirated software. The main implication of this study is the clear indication that different strategies need to be formulated to curb software piracy in an emerging economy such as Indonesia. |
| first_indexed | 2025-11-14T08:28:10Z |
| format | Working Paper |
| id | curtin-20.500.11937-32453 |
| institution | Curtin University Malaysia |
| institution_category | Local University |
| last_indexed | 2025-11-14T08:28:10Z |
| publishDate | 2010 |
| publisher | School of Marketing, Curtin Business School |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | curtin-20.500.11937-324532017-01-30T13:31:05Z The influence of ethical attitudes and purchase behaviour for pirated software Phau, Ian pirated software software piracy Ethical attitudes purchase behaviour This study investigates the ethical attitudes and purchase behaviour of Indonesian consumers towards software piracy. While previous studies have uncovered various motivations that drive consumers from different countries to engage in this undesirable behaviour, changes in the business landscape, including advancement in technology, necessitates a revisit into the attitudes and purchase intentions towards pirated software. It is found that habitual behaviour, integrity, facilitating conditions, and personal gratification are significant predictors of consumers' attitudes towards software piracy. Habitual behaviour and facilitating conditions are also found to be predictors of purchase intention. In contrast to prior studies, collectivism, normative and informative susceptibility, and value consciousness do not influence either attitudes towards and purchase intentions of pirated software. The main implication of this study is the clear indication that different strategies need to be formulated to curb software piracy in an emerging economy such as Indonesia. 2010 Working Paper http://hdl.handle.net/20.500.11937/32453 School of Marketing, Curtin Business School fulltext |
| spellingShingle | pirated software software piracy Ethical attitudes purchase behaviour Phau, Ian The influence of ethical attitudes and purchase behaviour for pirated software |
| title | The influence of ethical attitudes and purchase behaviour for pirated software |
| title_full | The influence of ethical attitudes and purchase behaviour for pirated software |
| title_fullStr | The influence of ethical attitudes and purchase behaviour for pirated software |
| title_full_unstemmed | The influence of ethical attitudes and purchase behaviour for pirated software |
| title_short | The influence of ethical attitudes and purchase behaviour for pirated software |
| title_sort | influence of ethical attitudes and purchase behaviour for pirated software |
| topic | pirated software software piracy Ethical attitudes purchase behaviour |
| url | http://hdl.handle.net/20.500.11937/32453 |