How and when service quality and satisfaction simultaneously influence purchase intentions?
The purpose of this study is to examine how and when service quality and satisfaction simultaneously influence purchase intentions. The study tries to explore and clarify the relationship between service quality and satisfaction, and to examine whether satisfaction simultaneously moderates and media...
| Main Authors: | , , |
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| Format: | Journal Article |
| Published: |
The Royal Society of Medicine Press
2011
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| Online Access: | http://hdl.handle.net/20.500.11937/32389 |
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