A Review of Marketing Mix: 4Ps or More?
| Main Author: | |
|---|---|
| Format: | Journal Article |
| Published: |
Canadian Center of Science and Education
2009
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| Online Access: | http://www.ccsenet.org http://hdl.handle.net/20.500.11937/32061 |
| _version_ | 1848753557559312384 |
|---|---|
| author | Goi, Chai |
| author_facet | Goi, Chai |
| author_sort | Goi, Chai |
| building | Curtin Institutional Repository |
| collection | Online Access |
| first_indexed | 2025-11-14T08:26:25Z |
| format | Journal Article |
| id | curtin-20.500.11937-32061 |
| institution | Curtin University Malaysia |
| institution_category | Local University |
| last_indexed | 2025-11-14T08:26:25Z |
| publishDate | 2009 |
| publisher | Canadian Center of Science and Education |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | curtin-20.500.11937-320612017-02-28T01:43:49Z A Review of Marketing Mix: 4Ps or More? Goi, Chai 2009 Journal Article http://hdl.handle.net/20.500.11937/32061 http://www.ccsenet.org Canadian Center of Science and Education restricted |
| spellingShingle | Goi, Chai A Review of Marketing Mix: 4Ps or More? |
| title | A Review of Marketing Mix: 4Ps or More? |
| title_full | A Review of Marketing Mix: 4Ps or More? |
| title_fullStr | A Review of Marketing Mix: 4Ps or More? |
| title_full_unstemmed | A Review of Marketing Mix: 4Ps or More? |
| title_short | A Review of Marketing Mix: 4Ps or More? |
| title_sort | review of marketing mix: 4ps or more? |
| url | http://www.ccsenet.org http://hdl.handle.net/20.500.11937/32061 |