Introducing winescape attributes to the dual mediation model: a conceptual paper on wine destination websites

Internet websites that emerged in the late 1990s have provided distinct advantages in developing cognitive image, persuading and changing attitude toward a destination that influence travel intention. This conceptual paper has two aims. First, it examines the cognitive communication process of wine...

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Bibliographic Details
Main Authors: Quintal, Vanessa, Phau, Ian, Mastaglia, Aymee
Other Authors: Metin Kozak
Format: Conference Paper
Published: Detay Anatolia Akademik Yayincilik Danismanlik Org. Turz. Ltd 2012
Subjects:
Online Access:http://hdl.handle.net/20.500.11937/31499

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