Introducing winescape attributes to the dual mediation model: a conceptual paper on wine destination websites
Internet websites that emerged in the late 1990s have provided distinct advantages in developing cognitive image, persuading and changing attitude toward a destination that influence travel intention. This conceptual paper has two aims. First, it examines the cognitive communication process of wine...
| Main Authors: | , , |
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| Other Authors: | |
| Format: | Conference Paper |
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Detay Anatolia Akademik Yayincilik Danismanlik Org. Turz. Ltd
2012
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| Subjects: | |
| Online Access: | http://hdl.handle.net/20.500.11937/31499 |