Introducing winescape attributes to the dual mediation model: a conceptual paper on wine destination websites
Internet websites that emerged in the late 1990s have provided distinct advantages in developing cognitive image, persuading and changing attitude toward a destination that influence travel intention. This conceptual paper has two aims. First, it examines the cognitive communication process of wine...
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| Other Authors: | |
| Format: | Conference Paper |
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Detay Anatolia Akademik Yayincilik Danismanlik Org. Turz. Ltd
2012
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| Online Access: | http://hdl.handle.net/20.500.11937/31499 |
| _version_ | 1848753397205827584 |
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| author | Quintal, Vanessa Phau, Ian Mastaglia, Aymee |
| author2 | Metin Kozak |
| author_facet | Metin Kozak Quintal, Vanessa Phau, Ian Mastaglia, Aymee |
| author_sort | Quintal, Vanessa |
| building | Curtin Institutional Repository |
| collection | Online Access |
| description | Internet websites that emerged in the late 1990s have provided distinct advantages in developing cognitive image, persuading and changing attitude toward a destination that influence travel intention. This conceptual paper has two aims. First, it examines the cognitive communication process of wine destination websites with the dual mediation model (DMM). Second, it introduces the DMM to a new and empirically tested winescape framework that encapsulates the wine destination experience. Notionally, this adds a wine tourism context to DMM theory that is frequently cited in marketing communications literature. Practically, such a study can help wine destination managers to evaluate the persuasiveness of their websites, identify top performing websites for benchmarking and assess how elements of the website impact on intention to travel. |
| first_indexed | 2025-11-14T08:23:52Z |
| format | Conference Paper |
| id | curtin-20.500.11937-31499 |
| institution | Curtin University Malaysia |
| institution_category | Local University |
| last_indexed | 2025-11-14T08:23:52Z |
| publishDate | 2012 |
| publisher | Detay Anatolia Akademik Yayincilik Danismanlik Org. Turz. Ltd |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | curtin-20.500.11937-314992023-02-07T08:01:19Z Introducing winescape attributes to the dual mediation model: a conceptual paper on wine destination websites Quintal, Vanessa Phau, Ian Mastaglia, Aymee Metin Kozak Nazmi Kozak attitude Information search website cognition travel intention Internet websites that emerged in the late 1990s have provided distinct advantages in developing cognitive image, persuading and changing attitude toward a destination that influence travel intention. This conceptual paper has two aims. First, it examines the cognitive communication process of wine destination websites with the dual mediation model (DMM). Second, it introduces the DMM to a new and empirically tested winescape framework that encapsulates the wine destination experience. Notionally, this adds a wine tourism context to DMM theory that is frequently cited in marketing communications literature. Practically, such a study can help wine destination managers to evaluate the persuasiveness of their websites, identify top performing websites for benchmarking and assess how elements of the website impact on intention to travel. 2012 Conference Paper http://hdl.handle.net/20.500.11937/31499 Detay Anatolia Akademik Yayincilik Danismanlik Org. Turz. Ltd restricted |
| spellingShingle | attitude Information search website cognition travel intention Quintal, Vanessa Phau, Ian Mastaglia, Aymee Introducing winescape attributes to the dual mediation model: a conceptual paper on wine destination websites |
| title | Introducing winescape attributes to the dual mediation model: a conceptual paper on wine destination websites |
| title_full | Introducing winescape attributes to the dual mediation model: a conceptual paper on wine destination websites |
| title_fullStr | Introducing winescape attributes to the dual mediation model: a conceptual paper on wine destination websites |
| title_full_unstemmed | Introducing winescape attributes to the dual mediation model: a conceptual paper on wine destination websites |
| title_short | Introducing winescape attributes to the dual mediation model: a conceptual paper on wine destination websites |
| title_sort | introducing winescape attributes to the dual mediation model: a conceptual paper on wine destination websites |
| topic | attitude Information search website cognition travel intention |
| url | http://hdl.handle.net/20.500.11937/31499 |