Promoting Abstinence From Alcohol During Pregnancy: Implications From Formative Research

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Promoting Abstinence From Alcohol During Pregnancy: Implications From Formative Research

This research developed messages to promote abstinence from alcohol during pregnancy and identified elements that enhance message persuasiveness. An exploratory phase was conducted in 2009 that comprised four focus groups with 23 women in Western Australia and elicited beliefs and attitudes on alcoh...

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Bibliographic Details
Main Authors:	France, K., Donovan, Robert, Henley, N., Bower, C., Elliott, E., Payne, J., D'Antoine, Heather, Bartu, Anne
Format:	Journal Article
Published:	Informa Healthcare 2013
Subjects:	FASD alcohol pregnancy prevention campaign messages formative
Online Access:	http://hdl.handle.net/20.500.11937/31365

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