Promoting Abstinence From Alcohol During Pregnancy: Implications From Formative Research
This research developed messages to promote abstinence from alcohol during pregnancy and identified elements that enhance message persuasiveness. An exploratory phase was conducted in 2009 that comprised four focus groups with 23 women in Western Australia and elicited beliefs and attitudes on alcoh...
| Main Authors: | , , , , , , , |
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| Format: | Journal Article |
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Informa Healthcare
2013
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| Subjects: | |
| Online Access: | http://hdl.handle.net/20.500.11937/31365 |
| _version_ | 1848753359449751552 |
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| author | France, K. Donovan, Robert Henley, N. Bower, C. Elliott, E. Payne, J. D'Antoine, Heather Bartu, Anne |
| author_facet | France, K. Donovan, Robert Henley, N. Bower, C. Elliott, E. Payne, J. D'Antoine, Heather Bartu, Anne |
| author_sort | France, K. |
| building | Curtin Institutional Repository |
| collection | Online Access |
| description | This research developed messages to promote abstinence from alcohol during pregnancy and identified elements that enhance message persuasiveness. An exploratory phase was conducted in 2009 that comprised four focus groups with 23 women in Western Australia and elicited beliefs and attitudes on alcohol use during pregnancy and motivations for behavior change. Four television concepts were subsequently developed and appraised in five focus groups with 31 participants using standard advertising pretesting questions. The implications for campaigns addressing prenatal alcohol exposure and further research are noted and limitations discussed. Funding was received from Healthway and the National Health and Medical Research Council. |
| first_indexed | 2025-11-14T08:23:16Z |
| format | Journal Article |
| id | curtin-20.500.11937-31365 |
| institution | Curtin University Malaysia |
| institution_category | Local University |
| last_indexed | 2025-11-14T08:23:16Z |
| publishDate | 2013 |
| publisher | Informa Healthcare |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | curtin-20.500.11937-313652018-03-29T09:08:49Z Promoting Abstinence From Alcohol During Pregnancy: Implications From Formative Research France, K. Donovan, Robert Henley, N. Bower, C. Elliott, E. Payne, J. D'Antoine, Heather Bartu, Anne FASD alcohol pregnancy prevention campaign messages formative This research developed messages to promote abstinence from alcohol during pregnancy and identified elements that enhance message persuasiveness. An exploratory phase was conducted in 2009 that comprised four focus groups with 23 women in Western Australia and elicited beliefs and attitudes on alcohol use during pregnancy and motivations for behavior change. Four television concepts were subsequently developed and appraised in five focus groups with 31 participants using standard advertising pretesting questions. The implications for campaigns addressing prenatal alcohol exposure and further research are noted and limitations discussed. Funding was received from Healthway and the National Health and Medical Research Council. 2013 Journal Article http://hdl.handle.net/20.500.11937/31365 10.3109/10826084.2013.800118 Informa Healthcare restricted |
| spellingShingle | FASD alcohol pregnancy prevention campaign messages formative France, K. Donovan, Robert Henley, N. Bower, C. Elliott, E. Payne, J. D'Antoine, Heather Bartu, Anne Promoting Abstinence From Alcohol During Pregnancy: Implications From Formative Research |
| title | Promoting Abstinence From Alcohol During Pregnancy: Implications From Formative Research |
| title_full | Promoting Abstinence From Alcohol During Pregnancy: Implications From Formative Research |
| title_fullStr | Promoting Abstinence From Alcohol During Pregnancy: Implications From Formative Research |
| title_full_unstemmed | Promoting Abstinence From Alcohol During Pregnancy: Implications From Formative Research |
| title_short | Promoting Abstinence From Alcohol During Pregnancy: Implications From Formative Research |
| title_sort | promoting abstinence from alcohol during pregnancy: implications from formative research |
| topic | FASD alcohol pregnancy prevention campaign messages formative |
| url | http://hdl.handle.net/20.500.11937/31365 |