Effects of historical nostalgia intensity on consumer behaviour

QR Code

Effects of historical nostalgia intensity on consumer behaviour

This paper compares the effect of high, medium and low levels of historical nostalgic reactions in consumers exposed to a historical nostalgic advert on cognitive, attitudinal, and purchase intension reactions. These important consumer reactions are found to be effected in some way due to the change...

Full description

Bibliographic Details
Main Authors:	Marchegiani, Christopher, Phau, Ian
Format:	Working Paper
Published:	School of Marketing, Curtin Business School 2008
Subjects:	Intentions Attitudes Historical nostalgia Cognition
Online Access:	http://hdl.handle.net/20.500.11937/31345

Similar Items

Effects of personal nostalgia intensity on consumer behaviour
by: Marchegiani, Christopher, et al.
Published: (2008)

Historical nostalgia intensities: effects on cognition, attitudes, and intentions
by: Marchegiani, Chris, et al.
Published: (2008)

Conceptualising personal and historical nostalgia
by: Marchegiani, Christopher A.
Published: (2009)

The effect of music on consumers’ nostalgic responses towards advertisements under personal, historical and non-nostalgic conditions
by: Marchegiani, Chris, et al.
Published: (2012)

Examining the dual mediation hypothesis under personal nostalgia
by: Marchegiani, Chris, et al.
Published: (2011)

Away from "unified nostalgia": conceptual differences of personal and historical nostalgia appeals in advertising
by: Marchegiani, Chris, et al.
Published: (2010)

A comparison of cognitive responses between personal and historical nostalgia
by: Marchegiani, Chris
Published: (2009)

Varying levels of historical nostalgia's effects on emotions
by: Marchegiani, Chris
Published: (2009)

A comparison of emotional responses between personal and historical nostalgia
by: Marchegiani, Chris
Published: (2009)

Personal and historical nostalgia: A comparison of common emotions
by: Phau, Ian, et al.
Published: (2013)

Nostalgia in advertising: a content analysis
by: Marchegiani, Chris, et al.
Published: (2010)

An investigation of the influence of nostalgia on tourist destination
by: Asenjo, Carolina, et al.
Published: (2009)

Conceptualising personal and historical nostalgia as travel motives
by: Asenjo, Carolina, et al.
Published: (2009)

A content analysis of nostalgia in advertising
by: Marchegiani, Chris
Published: (2010)

Personal vs. historical nostalgia: a division of emotions
by: Marchegiani, Chris
Published: (2009)

Can films impact on visitation to film locations?
by: Quintal, Vanessa, et al.
Published: (2012)

The romantic comedy and its film location: do perceptions differ?
by: Quintal, Vanessa, et al.
Published: (2012)

Varying levels of personal nostalgia's effects on emotions
by: Marchegiani, Chris
Published: (2009)

Introducing winescape attributes to the dual mediation model: a conceptual paper on wine destination websites
by: Quintal, Vanessa, et al.
Published: (2012)

The value of historical nostalgia for marketing management
by: Marchegiani, Chris, et al.
Published: (2011)

Emotions under varying levels of historical nostalgia
by: Marchegiani, Chris, et al.
Published: (2009)

Reclaiming heritage: colourization, culture wars and the politics of nostalgia
by: Grainge, Paul
Published: (1999)

Using digital layers to evoke nostalgia in hybrid gifting
by: Gibson, Rebecca
Published: (2024)

'Fifty-two doors': identifying cultural significance through narrative and nostalgia in Lakhnu village
by: Stephens, John
Published: (2014)

Personal and historical nostalgia - a comparison of common emotions
by: Marchegiani, Chris, et al.
Published: (2010)

"Remembering the way it was?: development and validation of the historical nostalgia scale"
by: Marchegiani, Chris, et al.
Published: (2007)

Assessing varying intensities of personal nostalgia on emotions
by: Phau, Ian, et al.
Published: (2009)

TIME's past in the present: nostalgia and the black and white image
by: Grainge, Paul
Published: (1999)

The construction of nostalgia in screen media in the context of postsocialist China
by: Gu, Zhun
Published: (2019)

Perchance to Dream: Architecture and the Conflict of Historical Perception
by: Basson, Steve
Published: (2006)

Nostalgia and style in retro America: moods, modes and media recycling
by: Grainge, Paul
Published: (2000)

Effects of personal nostalgia on cognition, attitudes and intentions
by: Marchegiani, Chris, et al.
Published: (2009)

Counterfeits of luxury branded products: what are the predictors and purchase intentions
by: Phau, Ian
Published: (2010)

The mediating effects of inferences of manipulative intent between consumer skepticism and product judgement: a conceptual study
by: Tien, Cheryl
Published: (2010)

Introduction: historical geographies of internationalism
by: Hodder, Jake, et al.
Published: (2015)

A comparison of two common emotions: personal and historical nostalgia
by: Marchegiani, Chris
Published: (2010)

Looking beyond pasta and pizzas: examining personal and historical nostalgia as travel motives
by: Phau, I., et al.
Published: (2016)

Introduction: historical geographies of internationalism, 1900-1950
by: Hodder, Jake, et al.
Published: (2015)

The effects of Corporate Social Responsibility (CSR) on Chinese consumers' buying behaviour in Dairy Industry
by: SU, YI-Jie
Published: (2016)

Manor houses, churches and settlements: historical geographies of the Yorkshire Wolds before 1600
by: McDonagh, Briony A.K.
Published: (2007)