Effects of historical nostalgia intensity on consumer behaviour
This paper compares the effect of high, medium and low levels of historical nostalgic reactions in consumers exposed to a historical nostalgic advert on cognitive, attitudinal, and purchase intension reactions. These important consumer reactions are found to be effected in some way due to the change...
| Main Authors: | , |
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| Format: | Working Paper |
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School of Marketing, Curtin Business School
2008
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| Subjects: | |
| Online Access: | http://hdl.handle.net/20.500.11937/31345 |
| _version_ | 1848753353564094464 |
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| author | Marchegiani, Christopher Phau, Ian |
| author_facet | Marchegiani, Christopher Phau, Ian |
| author_sort | Marchegiani, Christopher |
| building | Curtin Institutional Repository |
| collection | Online Access |
| description | This paper compares the effect of high, medium and low levels of historical nostalgic reactions in consumers exposed to a historical nostalgic advert on cognitive, attitudinal, and purchase intension reactions. These important consumer reactions are found to be effected in some way due to the change in historical nostalgia intensity. Although nostalgia has been explored in the past, effects of historical nostalgia specifically are generally unexplored. This paper begins to fill this important empirical gap. |
| first_indexed | 2025-11-14T08:23:10Z |
| format | Working Paper |
| id | curtin-20.500.11937-31345 |
| institution | Curtin University Malaysia |
| institution_category | Local University |
| last_indexed | 2025-11-14T08:23:10Z |
| publishDate | 2008 |
| publisher | School of Marketing, Curtin Business School |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | curtin-20.500.11937-313452017-01-30T13:24:54Z Effects of historical nostalgia intensity on consumer behaviour Marchegiani, Christopher Phau, Ian Intentions Attitudes Historical nostalgia Cognition This paper compares the effect of high, medium and low levels of historical nostalgic reactions in consumers exposed to a historical nostalgic advert on cognitive, attitudinal, and purchase intension reactions. These important consumer reactions are found to be effected in some way due to the change in historical nostalgia intensity. Although nostalgia has been explored in the past, effects of historical nostalgia specifically are generally unexplored. This paper begins to fill this important empirical gap. 2008 Working Paper http://hdl.handle.net/20.500.11937/31345 School of Marketing, Curtin Business School fulltext |
| spellingShingle | Intentions Attitudes Historical nostalgia Cognition Marchegiani, Christopher Phau, Ian Effects of historical nostalgia intensity on consumer behaviour |
| title | Effects of historical nostalgia intensity on consumer behaviour |
| title_full | Effects of historical nostalgia intensity on consumer behaviour |
| title_fullStr | Effects of historical nostalgia intensity on consumer behaviour |
| title_full_unstemmed | Effects of historical nostalgia intensity on consumer behaviour |
| title_short | Effects of historical nostalgia intensity on consumer behaviour |
| title_sort | effects of historical nostalgia intensity on consumer behaviour |
| topic | Intentions Attitudes Historical nostalgia Cognition |
| url | http://hdl.handle.net/20.500.11937/31345 |