Consumer cognitive responses towards types of nostalgic appeals in advertising

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Consumer cognitive responses towards types of nostalgic appeals in advertising

Bibliographic Details
Main Authors:	Marchegiani, Chris, Phau, Ian
Other Authors:	Nicholas Beaumont
Format:	Conference Paper
Published:	Australian and New Zealand Academy of Management 2009
Online Access:	http://hdl.handle.net/20.500.11937/31311

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