Consumer cognitive responses towards types of nostalgic appeals in advertising
| Main Authors: | , |
|---|---|
| Other Authors: | |
| Format: | Conference Paper |
| Published: |
Australian and New Zealand Academy of Management
2009
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| Online Access: | http://hdl.handle.net/20.500.11937/31311 |
| _version_ | 1848753343691751424 |
|---|---|
| author | Marchegiani, Chris Phau, Ian |
| author2 | Nicholas Beaumont |
| author_facet | Nicholas Beaumont Marchegiani, Chris Phau, Ian |
| author_sort | Marchegiani, Chris |
| building | Curtin Institutional Repository |
| collection | Online Access |
| first_indexed | 2025-11-14T08:23:01Z |
| format | Conference Paper |
| id | curtin-20.500.11937-31311 |
| institution | Curtin University Malaysia |
| institution_category | Local University |
| last_indexed | 2025-11-14T08:23:01Z |
| publishDate | 2009 |
| publisher | Australian and New Zealand Academy of Management |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | curtin-20.500.11937-313112017-02-28T01:42:34Z Consumer cognitive responses towards types of nostalgic appeals in advertising Marchegiani, Chris Phau, Ian Nicholas Beaumont 2009 Conference Paper http://hdl.handle.net/20.500.11937/31311 Australian and New Zealand Academy of Management restricted |
| spellingShingle | Marchegiani, Chris Phau, Ian Consumer cognitive responses towards types of nostalgic appeals in advertising |
| title | Consumer cognitive responses towards types of nostalgic appeals in advertising |
| title_full | Consumer cognitive responses towards types of nostalgic appeals in advertising |
| title_fullStr | Consumer cognitive responses towards types of nostalgic appeals in advertising |
| title_full_unstemmed | Consumer cognitive responses towards types of nostalgic appeals in advertising |
| title_short | Consumer cognitive responses towards types of nostalgic appeals in advertising |
| title_sort | consumer cognitive responses towards types of nostalgic appeals in advertising |
| url | http://hdl.handle.net/20.500.11937/31311 |