Child brand ambassadors: Merely a child’s play for business
| Main Author: | |
|---|---|
| Other Authors: | |
| Format: | Book Chapter |
| Published: |
Cambridge University Press
2013
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| Online Access: | http://hdl.handle.net/20.500.11937/31209 |
| _version_ | 1848753313721352192 |
|---|---|
| author | Abdullah, Shamsul |
| author2 | Mark G. Edward |
| author_facet | Mark G. Edward Abdullah, Shamsul |
| author_sort | Abdullah, Shamsul |
| building | Curtin Institutional Repository |
| collection | Online Access |
| first_indexed | 2025-11-14T08:22:32Z |
| format | Book Chapter |
| id | curtin-20.500.11937-31209 |
| institution | Curtin University Malaysia |
| institution_category | Local University |
| last_indexed | 2025-11-14T08:22:32Z |
| publishDate | 2013 |
| publisher | Cambridge University Press |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | curtin-20.500.11937-312092023-02-13T08:01:33Z Child brand ambassadors: Merely a child’s play for business Abdullah, Shamsul Mark G. Edward Alvin Lee 2013 Book Chapter http://hdl.handle.net/20.500.11937/31209 Cambridge University Press restricted |
| spellingShingle | Abdullah, Shamsul Child brand ambassadors: Merely a child’s play for business |
| title | Child brand ambassadors: Merely a child’s play for business |
| title_full | Child brand ambassadors: Merely a child’s play for business |
| title_fullStr | Child brand ambassadors: Merely a child’s play for business |
| title_full_unstemmed | Child brand ambassadors: Merely a child’s play for business |
| title_short | Child brand ambassadors: Merely a child’s play for business |
| title_sort | child brand ambassadors: merely a child’s play for business |
| url | http://hdl.handle.net/20.500.11937/31209 |