Deliberate Self-Indulgence Versus Involuntary Loss of Self-Control: Toward a Robust Cross-Cultural Consumer Impulsiveness Scale

Deliberate Self-Indulgence Versus Involuntary Loss of Self-Control: Toward a Robust Cross-Cultural Consumer Impulsiveness Scale

There is neither a consensus about the dimensionality of the consumer impulsiveness construct nor sufficient evidence about the validity and cross-cultural measurement equivalence of its various scales. We address these gaps by using cross-cultural differences in control orientations as the conceptu...

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Bibliographic Details
Main Authors: Sharma, Piyush, Sivakumaran, B., Marshall, R.
Format: Journal Article
Published: Routledge 2011
Subjects:
hedonism
self-indulgence
measurement equivalence
self-control
prudence
Consumer impulsiveness
cross-cultural
Online Access:http://hdl.handle.net/20.500.11937/3093

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