Deliberate Self-Indulgence Versus Involuntary Loss of Self-Control: Toward a Robust Cross-Cultural Consumer Impulsiveness Scale
There is neither a consensus about the dimensionality of the consumer impulsiveness construct nor sufficient evidence about the validity and cross-cultural measurement equivalence of its various scales. We address these gaps by using cross-cultural differences in control orientations as the conceptu...
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| Format: | Journal Article |
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Routledge
2011
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| Online Access: | http://hdl.handle.net/20.500.11937/3093 |
| _version_ | 1848744136559034368 |
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| author | Sharma, Piyush Sivakumaran, B. Marshall, R. |
| author_facet | Sharma, Piyush Sivakumaran, B. Marshall, R. |
| author_sort | Sharma, Piyush |
| building | Curtin Institutional Repository |
| collection | Online Access |
| description | There is neither a consensus about the dimensionality of the consumer impulsiveness construct nor sufficient evidence about the validity and cross-cultural measurement equivalence of its various scales. We address these gaps by using cross-cultural differences in control orientations as the conceptual foundation for a more robust consumer impulsiveness scale. Specifically, we demonstrate that unlike individualistic consumers, collectivistic consumers distinguish between deliberate self-indulgence and involuntary loss of self-control, as reflected in the three-factor structure (prudence, self-indulgence, and self-control) for the collectivists and a two-factor structure (prudence and hedonism) for the individualists. We also discuss some implications and limitations of this research. |
| first_indexed | 2025-11-14T05:56:40Z |
| format | Journal Article |
| id | curtin-20.500.11937-3093 |
| institution | Curtin University Malaysia |
| institution_category | Local University |
| last_indexed | 2025-11-14T05:56:40Z |
| publishDate | 2011 |
| publisher | Routledge |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | curtin-20.500.11937-30932019-02-19T05:34:46Z Deliberate Self-Indulgence Versus Involuntary Loss of Self-Control: Toward a Robust Cross-Cultural Consumer Impulsiveness Scale Sharma, Piyush Sivakumaran, B. Marshall, R. hedonism self-indulgence measurement equivalence self-control prudence Consumer impulsiveness cross-cultural There is neither a consensus about the dimensionality of the consumer impulsiveness construct nor sufficient evidence about the validity and cross-cultural measurement equivalence of its various scales. We address these gaps by using cross-cultural differences in control orientations as the conceptual foundation for a more robust consumer impulsiveness scale. Specifically, we demonstrate that unlike individualistic consumers, collectivistic consumers distinguish between deliberate self-indulgence and involuntary loss of self-control, as reflected in the three-factor structure (prudence, self-indulgence, and self-control) for the collectivists and a two-factor structure (prudence and hedonism) for the individualists. We also discuss some implications and limitations of this research. 2011 Journal Article http://hdl.handle.net/20.500.11937/3093 10.1080/08961530.2011.578060 Routledge fulltext |
| spellingShingle | hedonism self-indulgence measurement equivalence self-control prudence Consumer impulsiveness cross-cultural Sharma, Piyush Sivakumaran, B. Marshall, R. Deliberate Self-Indulgence Versus Involuntary Loss of Self-Control: Toward a Robust Cross-Cultural Consumer Impulsiveness Scale |
| title | Deliberate Self-Indulgence Versus Involuntary Loss of Self-Control: Toward a Robust Cross-Cultural Consumer Impulsiveness Scale |
| title_full | Deliberate Self-Indulgence Versus Involuntary Loss of Self-Control: Toward a Robust Cross-Cultural Consumer Impulsiveness Scale |
| title_fullStr | Deliberate Self-Indulgence Versus Involuntary Loss of Self-Control: Toward a Robust Cross-Cultural Consumer Impulsiveness Scale |
| title_full_unstemmed | Deliberate Self-Indulgence Versus Involuntary Loss of Self-Control: Toward a Robust Cross-Cultural Consumer Impulsiveness Scale |
| title_short | Deliberate Self-Indulgence Versus Involuntary Loss of Self-Control: Toward a Robust Cross-Cultural Consumer Impulsiveness Scale |
| title_sort | deliberate self-indulgence versus involuntary loss of self-control: toward a robust cross-cultural consumer impulsiveness scale |
| topic | hedonism self-indulgence measurement equivalence self-control prudence Consumer impulsiveness cross-cultural |
| url | http://hdl.handle.net/20.500.11937/3093 |