An assessment of perceptual cues from wine labels and brands of western australian wine that contribute to wine choice by the WA consumer
| Main Authors: | Shanka, Tekle, Mastaglia, Aymee |
|---|---|
| Other Authors: | Academy of Marketing |
| Format: | Conference Paper |
| Published: |
Academy of Marketing
2009
|
| Online Access: | http://hdl.handle.net/20.500.11937/30929 |
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