Small Firm Performance in Online Markets

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Small Firm Performance in Online Markets

Firms which enter the online marketplace do so for a variety of reasons. The effects of the motive for entry on the ultimate success of entry, for both online and ‘blended’ firms, are largely unknown. This study utilises a unique data set of small Australian firms and examines the relationship betwe...

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Bibliographic Details
Main Authors:	Madden, Gary, Azam, Md. Shah, Beard, T
Format:	Journal Article
Published:	Routledge 2013
Subjects:	technology adoption online markets retail industries
Online Access:	http://hdl.handle.net/20.500.11937/30910

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