Small Firm Performance in Online Markets
Firms which enter the online marketplace do so for a variety of reasons. The effects of the motive for entry on the ultimate success of entry, for both online and ‘blended’ firms, are largely unknown. This study utilises a unique data set of small Australian firms and examines the relationship betwe...
| Main Authors: | , , |
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| Format: | Journal Article |
| Published: |
Routledge
2013
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| Online Access: | http://hdl.handle.net/20.500.11937/30910 |
| _version_ | 1848753226498703360 |
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| author | Madden, Gary Azam, Md. Shah Beard, T |
| author_facet | Madden, Gary Azam, Md. Shah Beard, T |
| author_sort | Madden, Gary |
| building | Curtin Institutional Repository |
| collection | Online Access |
| description | Firms which enter the online marketplace do so for a variety of reasons. The effects of the motive for entry on the ultimate success of entry, for both online and ‘blended’ firms, are largely unknown. This study utilises a unique data set of small Australian firms and examines the relationship between the strategic motivation for entry and the actual results of entry. Utilising a trivariate probit model with exogenous ‘reason for entry’ dummy variables, estimates of aftermarket business performance are obtained. The study finds that the entry goal materially affects subsequent performance: firms entering to expand their market size ordinarily succeed, but those entering to reduce costs are often disappointed. Blended firms enjoy no strong advantages over pure online entrants. |
| first_indexed | 2025-11-14T08:21:09Z |
| format | Journal Article |
| id | curtin-20.500.11937-30910 |
| institution | Curtin University Malaysia |
| institution_category | Local University |
| last_indexed | 2025-11-14T08:21:09Z |
| publishDate | 2013 |
| publisher | Routledge |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | curtin-20.500.11937-309102017-09-13T15:10:08Z Small Firm Performance in Online Markets Madden, Gary Azam, Md. Shah Beard, T technology adoption online markets retail industries Firms which enter the online marketplace do so for a variety of reasons. The effects of the motive for entry on the ultimate success of entry, for both online and ‘blended’ firms, are largely unknown. This study utilises a unique data set of small Australian firms and examines the relationship between the strategic motivation for entry and the actual results of entry. Utilising a trivariate probit model with exogenous ‘reason for entry’ dummy variables, estimates of aftermarket business performance are obtained. The study finds that the entry goal materially affects subsequent performance: firms entering to expand their market size ordinarily succeed, but those entering to reduce costs are often disappointed. Blended firms enjoy no strong advantages over pure online entrants. 2013 Journal Article http://hdl.handle.net/20.500.11937/30910 10.1080/10438599.2012.706062 Routledge restricted |
| spellingShingle | technology adoption online markets retail industries Madden, Gary Azam, Md. Shah Beard, T Small Firm Performance in Online Markets |
| title | Small Firm Performance in Online Markets |
| title_full | Small Firm Performance in Online Markets |
| title_fullStr | Small Firm Performance in Online Markets |
| title_full_unstemmed | Small Firm Performance in Online Markets |
| title_short | Small Firm Performance in Online Markets |
| title_sort | small firm performance in online markets |
| topic | technology adoption online markets retail industries |
| url | http://hdl.handle.net/20.500.11937/30910 |