Integrated Marketing Communications: Perception of Young Consumers

QR Code

Integrated Marketing Communications: Perception of Young Consumers

Bibliographic Details
Main Author:	Goi, Chai
Other Authors:	Wenchang Fang
Format:	Conference Paper
Published:	International Business Academics Consortium (iBAC) and Academy of Taiwan Information Systems Research (ATISR) 2009
Online Access:	http://hdl.handle.net/20.500.11937/30846

Similar Items

Perception of Consumer on Marketing Mix: Male vs. Female
by: Goi, Chai
Published: (2010)

Perception of Young Consumers on Mobile Phone Applications in Malaysia
by: Goi, Chai, et al.
Published: (2011)

The Impact of Marketing Communications on Buying Silver Online: Study on Young Generation’s Perception in Malaysia
by: Goi, Chai, et al.
Published: (2013)

M-Commerce: Perception of Consumers in Malaysia
by: Goi, Chai
Published: (2016)

Perception of Internet Users and Marketers on Internet Marketing Activities: Malaysia Perspective
by: Goi, Chai
Published: (2009)

A synthesis of constructs for modelling consumers’ perception of value from mobile-commerce (M-VAL)
by: Dastane, Omkar, et al.
Published: (2020)

A Review of Marketing Mix: 4Ps or More?
by: Goi, Chai
Published: (2009)

The Impact of Personality on Generation Y Buying Behaviour: Perception of Females on Fashion
by: Goi, Chai
Published: (2015)

Consumer Perceptions of CSR Communication: An Experimental Investigation
by: Yong, Kah Hian
Published: (2021)

Consumer Perceptions of CSR communication: An experimental investigation
by: Yong, Kah Hian
Published: (2015)

Integrated marketing communication: What are the barriers to integration?
by: Archer, Catherine
Published: (2008)

An investigation into young consumers' motives and perceptions towards SMS advertising
by: Teah, Min, et al.
Published: (2008)

The determinant factors influencing young consumers’ acceptance of mobile marketing.
by: Pan, Vic Qi, et al.
Published: (2012)

Emerging Market Brands : Malaysian Consumers’ Perception
by: Ng, Qi Hui
Published: (2012)

Consumers’ perceptions of green marketing in the hotel industry
by: Punitha, S., et al.
Published: (2016)

Young consumers’ motives for using SMS and perceptions towards SMS advertising
by: Phau, Ian, et al.
Published: (2009)

An investigation toward the perception of young Taiwanese consumers’ fashion consumption behaviour
by: WEN, YEN-HSUAN
Published: (2014)

Young consumers' motives for using SMS and perceptions towards SMS advertising
by: Phau, Ian, et al.
Published: (2008)

A survey on sms mobile marketing : antecedents to permission on young consumers
by: Teo, Huey Lian
Published: (2010)

The Malaysian consumers' perception of e-commerce usage in marketing
by: Saleh, Rosli, et al.
Published: (2003)

Integrated marketing communication: an insight into its evolution
by: Mokhtar, Aida, et al.
Published: (2018)

EXAMINATION OF THE IMPORTANCE OF BRANDS FOR CONSUMER PERCEPTIONS OF SELF-EMERGING MARKETS
by: Gandhi, Rishabh
Published: (2010)

Consumers, market intermediaries and farmers: different perceptions of vegetable quality
by: Concepcion, S., et al.
Published: (2006)

The Role Of Integrated Marketing Communication In Malaysian Insurance Industry
by: Lee, Pei Nie
Published: (2005)

The influence of family communication, television viewing and peer communication on the orientation of materialism among young adult consumers / Eric Vincent Bindah
by: Eric, Vincent Bindah
Published: (2014)

Perception of consumer toward digital marketing strategy on international athleisure wear
by: Tan, Jian Ming
Published: (2019)

Integrated Marketing Communication : An Exploratory Study Of Malaysian Advertising Agencies
by: Javasgi, Saeed
Published: (2009)

An Application Of Integrated Marketing Communications In Wyeth(M) Sdn Bhd
by: Cheam, Yean Joo
Published: (2008)

Cross-cultural Comparison of Consumption Perceptions of Luxury Brands amongst American and Chinese Young Consumer
by: ZHU, Meiyi
Published: (2013)

Making it green: the food packaging perceptions and practices of young consumers / Norsyamira Shahrin ... [et al.]
by: Norsyamira, Shahrin, et al.
Published: (2016)

Eco-friendly food packaging : young consumers’ perceptions & practices / Norsyamira Shahrin ... [et al.]
by: Norsyamira, Shahrin, et al.
Published: (2015)

Assessing advertisement impact on consumers’ attitude: young consumers’ perspective
by: Rahman, Muhammad Sabbir, et al.
Published: (2013)

The study of COO effects on consumers perception: the case study of Chinese laptop market
by: zhang, xin
Published: (2010)

Consumer perceptions towards sales promotion tools applied by hypermarket in Kuching
by: Chai,, Fang Fang.
Published: (2009)

Effectiveness of marketing communication strategies in influencing consumer knowledge on’s brand automotive lubricant
by: Tan, Cheong Lee
Published: (2022)

Young consumers evaluations of diffusion brands
by: Phau, Ian, et al.
Published: (2009)

Managerial Perspectives on Integrated Marketing Communications: Use, Practice and Development in Vietnam
by: Pham, N.H
Published: (2009)

Marketing communication through the integration of new media and traditional media : the insights.
by: Adzharuddin, Nor Azura
Published: (2012)

Integrated Marketing Communication Practices In Malaysia Glcs And It Relationships With Local Cultures
by: Mohamad Yasin, Nazri, et al.
Published: (2015)

Perception of young employees on communicating and sharing working relationships with older employees in higher learning institutions in Malaysia
by: Wok, Saodah, et al.
Published: (2011)

Cannot write session to /tmp/vufind_sessions/sess_npil2phc4ql82nj0qnsuf14opc