Integrated Marketing Communications: Perception of Young Consumers
| Main Author: | |
|---|---|
| Other Authors: | |
| Format: | Conference Paper |
| Published: |
International Business Academics Consortium (iBAC) and Academy of Taiwan Information Systems Research (ATISR)
2009
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| Online Access: | http://hdl.handle.net/20.500.11937/30846 |
| _version_ | 1848753206770794496 |
|---|---|
| author | Goi, Chai |
| author2 | Wenchang Fang |
| author_facet | Wenchang Fang Goi, Chai |
| author_sort | Goi, Chai |
| building | Curtin Institutional Repository |
| collection | Online Access |
| first_indexed | 2025-11-14T08:20:50Z |
| format | Conference Paper |
| id | curtin-20.500.11937-30846 |
| institution | Curtin University Malaysia |
| institution_category | Local University |
| last_indexed | 2025-11-14T08:20:50Z |
| publishDate | 2009 |
| publisher | International Business Academics Consortium (iBAC) and Academy of Taiwan Information Systems Research (ATISR) |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | curtin-20.500.11937-308462017-02-28T01:38:49Z Integrated Marketing Communications: Perception of Young Consumers Goi, Chai Wenchang Fang 2009 Conference Paper http://hdl.handle.net/20.500.11937/30846 International Business Academics Consortium (iBAC) and Academy of Taiwan Information Systems Research (ATISR) restricted |
| spellingShingle | Goi, Chai Integrated Marketing Communications: Perception of Young Consumers |
| title | Integrated Marketing Communications: Perception of Young Consumers |
| title_full | Integrated Marketing Communications: Perception of Young Consumers |
| title_fullStr | Integrated Marketing Communications: Perception of Young Consumers |
| title_full_unstemmed | Integrated Marketing Communications: Perception of Young Consumers |
| title_short | Integrated Marketing Communications: Perception of Young Consumers |
| title_sort | integrated marketing communications: perception of young consumers |
| url | http://hdl.handle.net/20.500.11937/30846 |