Predictors of purchase intention of luxury south sea pearls and the moderating role of consumer knowledge

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Predictors of purchase intention of luxury south sea pearls and the moderating role of consumer knowledge

Studies have shown that the Western Australian pearl industry is suffering from a decline. This study aims to gain further insight into this decline by exploring the different antecedents of consumers’ purchase intention of luxury South Sea pearls using the theory of planned behaviour. Further, t...

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Bibliographic Details
Main Author:	T'hart, Brian
Format:	Working Paper
Published:	2015
Subjects:	Pearl Industry South Sea Pearls New Luxury Pearl Jewellery
Online Access:	http://business.curtin.edu.au/schools-and-departments/marketing/our-research/working-papers/ http://hdl.handle.net/20.500.11937/30662

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