Predictors of purchase intention of luxury south sea pearls and the moderating role of consumer knowledge
Studies have shown that the Western Australian pearl industry is suffering from a decline. This study aims to gain further insight into this decline by exploring the different antecedents of consumers’ purchase intention of luxury South Sea pearls using the theory of planned behaviour. Further, t...
| Main Author: | |
|---|---|
| Format: | Working Paper |
| Published: |
2015
|
| Subjects: | |
| Online Access: | http://business.curtin.edu.au/schools-and-departments/marketing/our-research/working-papers/ http://hdl.handle.net/20.500.11937/30662 |
| _version_ | 1848753151735234560 |
|---|---|
| author | T'hart, Brian |
| author_facet | T'hart, Brian |
| author_sort | T'hart, Brian |
| building | Curtin Institutional Repository |
| collection | Online Access |
| description | Studies have shown that the Western Australian pearl industry is suffering from a decline. This study aims to gain further insight into this decline by exploring the different antecedents of consumers’ purchase intention of luxury South Sea pearls using the theory of planned behaviour. Further, this study aims to explore the role of consumer knowledge in the purchasing process. This study provides industry practitioners, researchers, policy makers and retailers with new insights into the pearling industry so they are able to better develop products, design branding strategies and form policies which address current consumer behaviour. |
| first_indexed | 2025-11-14T08:19:58Z |
| format | Working Paper |
| id | curtin-20.500.11937-30662 |
| institution | Curtin University Malaysia |
| institution_category | Local University |
| last_indexed | 2025-11-14T08:19:58Z |
| publishDate | 2015 |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | curtin-20.500.11937-306622017-01-30T13:20:51Z Predictors of purchase intention of luxury south sea pearls and the moderating role of consumer knowledge T'hart, Brian Pearl Industry South Sea Pearls New Luxury Pearl Jewellery Studies have shown that the Western Australian pearl industry is suffering from a decline. This study aims to gain further insight into this decline by exploring the different antecedents of consumers’ purchase intention of luxury South Sea pearls using the theory of planned behaviour. Further, this study aims to explore the role of consumer knowledge in the purchasing process. This study provides industry practitioners, researchers, policy makers and retailers with new insights into the pearling industry so they are able to better develop products, design branding strategies and form policies which address current consumer behaviour. 2015 Working Paper http://hdl.handle.net/20.500.11937/30662 http://business.curtin.edu.au/schools-and-departments/marketing/our-research/working-papers/ fulltext |
| spellingShingle | Pearl Industry South Sea Pearls New Luxury Pearl Jewellery T'hart, Brian Predictors of purchase intention of luxury south sea pearls and the moderating role of consumer knowledge |
| title | Predictors of purchase intention of luxury south sea pearls and the moderating role of consumer knowledge |
| title_full | Predictors of purchase intention of luxury south sea pearls and the moderating role of consumer knowledge |
| title_fullStr | Predictors of purchase intention of luxury south sea pearls and the moderating role of consumer knowledge |
| title_full_unstemmed | Predictors of purchase intention of luxury south sea pearls and the moderating role of consumer knowledge |
| title_short | Predictors of purchase intention of luxury south sea pearls and the moderating role of consumer knowledge |
| title_sort | predictors of purchase intention of luxury south sea pearls and the moderating role of consumer knowledge |
| topic | Pearl Industry South Sea Pearls New Luxury Pearl Jewellery |
| url | http://business.curtin.edu.au/schools-and-departments/marketing/our-research/working-papers/ http://hdl.handle.net/20.500.11937/30662 |