Grounded Theory of International Tourism Behavior
The dominant logic in conventional research methods involves collecting and analyzing data to rigorously test a deductive theory. In contrast, grounded theory posits constructing theory from data (Glaser & Strauss, 1967). This analysis demonstrates the application of McCracken's (1988) long...
| Main Authors: | , |
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| Format: | Journal Article |
| Published: |
Routledge
2008
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| Subjects: | |
| Online Access: | http://hdl.handle.net/20.500.11937/3054 |
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