Pirated software: ethical attitudes and purchase behaviour of consumers
This study investigates the ethical attitudes and purchase behaviour of Indonesian consumers towards software piracy. While previous studies have uncovered various motivations that drive consumers from different countries to engage in this undesirable behaviour, changes in the business landscape, in...
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| Format: | Conference Paper |
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Recent Advances in Retailing and Services Science
2010
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| Online Access: | http://hdl.handle.net/20.500.11937/30533 |
| _version_ | 1848753115892809728 |
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| author | Phau, Ian |
| author2 | Harry Timmermans |
| author_facet | Harry Timmermans Phau, Ian |
| author_sort | Phau, Ian |
| building | Curtin Institutional Repository |
| collection | Online Access |
| description | This study investigates the ethical attitudes and purchase behaviour of Indonesian consumers towards software piracy. While previous studies have uncovered various motivations that drive consumers from different countries to engage in this undesirable behaviour, changes in the business landscape, including advancement in technology, necessitates a revisit into the attitudes and purchase intentions towards pirated software. It is found that habitual behaviour, integrity, facilitating conditions, and personal gratification are significant predictors of consumers’ attitudes towards software piracy. Habitual behaviour and facilitating conditions are also found to be predictors of purchase intention. In contrast to prior studies, collectivism, normative and informative susceptibility, and value consciousness do not influence either attitudes towards and purchase intentions of pirated software. The main implication of this study is the clear indication that different strategies need to be formulated to curb software piracy in an emerging economy such as Indonesia. |
| first_indexed | 2025-11-14T08:19:23Z |
| format | Conference Paper |
| id | curtin-20.500.11937-30533 |
| institution | Curtin University Malaysia |
| institution_category | Local University |
| last_indexed | 2025-11-14T08:19:23Z |
| publishDate | 2010 |
| publisher | Recent Advances in Retailing and Services Science |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | curtin-20.500.11937-305332021-03-17T08:39:31Z Pirated software: ethical attitudes and purchase behaviour of consumers Phau, Ian Harry Timmermans culture-public relations relationship public relations education heuristic This study investigates the ethical attitudes and purchase behaviour of Indonesian consumers towards software piracy. While previous studies have uncovered various motivations that drive consumers from different countries to engage in this undesirable behaviour, changes in the business landscape, including advancement in technology, necessitates a revisit into the attitudes and purchase intentions towards pirated software. It is found that habitual behaviour, integrity, facilitating conditions, and personal gratification are significant predictors of consumers’ attitudes towards software piracy. Habitual behaviour and facilitating conditions are also found to be predictors of purchase intention. In contrast to prior studies, collectivism, normative and informative susceptibility, and value consciousness do not influence either attitudes towards and purchase intentions of pirated software. The main implication of this study is the clear indication that different strategies need to be formulated to curb software piracy in an emerging economy such as Indonesia. 2010 Conference Paper http://hdl.handle.net/20.500.11937/30533 Recent Advances in Retailing and Services Science fulltext |
| spellingShingle | culture-public relations relationship public relations education heuristic Phau, Ian Pirated software: ethical attitudes and purchase behaviour of consumers |
| title | Pirated software: ethical attitudes and purchase behaviour of consumers |
| title_full | Pirated software: ethical attitudes and purchase behaviour of consumers |
| title_fullStr | Pirated software: ethical attitudes and purchase behaviour of consumers |
| title_full_unstemmed | Pirated software: ethical attitudes and purchase behaviour of consumers |
| title_short | Pirated software: ethical attitudes and purchase behaviour of consumers |
| title_sort | pirated software: ethical attitudes and purchase behaviour of consumers |
| topic | culture-public relations relationship public relations education heuristic |
| url | http://hdl.handle.net/20.500.11937/30533 |