The roles of Categorization Theory and confirmation bias in Australian owned brands

The roles of Categorization Theory and confirmation bias in Australian owned brands

The paper proposes a research framework to study the influence of country of origin cues, consumer economic nationalistic and consumer ethnocentric tendencies toward product judgement of and the willingness to buy Australian brands. Categorization theory, confirmation bias and schema congruity princ...

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Bibliographic Details
Main Authors: Cheah, Isaac, Phau, Ian
Other Authors: Daniela Spanjaard
Format: Conference Paper
Published: University of Western Sydney 2008
Subjects:
Categorization theory
Country of origin
Australia
Schema congruity principles
Confirmation bias
Structural equation modeling
Online Access:http://hdl.handle.net/20.500.11937/30424

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