The roles of Categorization Theory and confirmation bias in Australian owned brands
The paper proposes a research framework to study the influence of country of origin cues, consumer economic nationalistic and consumer ethnocentric tendencies toward product judgement of and the willingness to buy Australian brands. Categorization theory, confirmation bias and schema congruity princ...
| Main Authors: | , |
|---|---|
| Other Authors: | |
| Format: | Conference Paper |
| Published: |
University of Western Sydney
2008
|
| Subjects: | |
| Online Access: | http://hdl.handle.net/20.500.11937/30424 |
| _version_ | 1848753085127589888 |
|---|---|
| author | Cheah, Isaac Phau, Ian |
| author2 | Daniela Spanjaard |
| author_facet | Daniela Spanjaard Cheah, Isaac Phau, Ian |
| author_sort | Cheah, Isaac |
| building | Curtin Institutional Repository |
| collection | Online Access |
| description | The paper proposes a research framework to study the influence of country of origin cues, consumer economic nationalistic and consumer ethnocentric tendencies toward product judgement of and the willingness to buy Australian brands. Categorization theory, confirmation bias and schema congruity principles form the theoretical bases. Both consumer economic nationalistic and consumer ethnocentric tendencies are separate constructs however are correlated. Symbolic and functional brand concepts are anticipated to reflect consumer schematic tendencies. Consumer knowledge is proposed to moderate the relationship between these cues and consumer's willingness to buy Australian brands. The hypotheses will be tested with structural equation modeling. The main contributions of the proposed research are also delineated. |
| first_indexed | 2025-11-14T08:18:54Z |
| format | Conference Paper |
| id | curtin-20.500.11937-30424 |
| institution | Curtin University Malaysia |
| institution_category | Local University |
| last_indexed | 2025-11-14T08:18:54Z |
| publishDate | 2008 |
| publisher | University of Western Sydney |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | curtin-20.500.11937-304242022-12-07T06:50:48Z The roles of Categorization Theory and confirmation bias in Australian owned brands Cheah, Isaac Phau, Ian Daniela Spanjaard Sara Denize Neeru Sharma Categorization theory Country of origin Australia Schema congruity principles Confirmation bias Structural equation modeling The paper proposes a research framework to study the influence of country of origin cues, consumer economic nationalistic and consumer ethnocentric tendencies toward product judgement of and the willingness to buy Australian brands. Categorization theory, confirmation bias and schema congruity principles form the theoretical bases. Both consumer economic nationalistic and consumer ethnocentric tendencies are separate constructs however are correlated. Symbolic and functional brand concepts are anticipated to reflect consumer schematic tendencies. Consumer knowledge is proposed to moderate the relationship between these cues and consumer's willingness to buy Australian brands. The hypotheses will be tested with structural equation modeling. The main contributions of the proposed research are also delineated. 2008 Conference Paper http://hdl.handle.net/20.500.11937/30424 University of Western Sydney fulltext |
| spellingShingle | Categorization theory Country of origin Australia Schema congruity principles Confirmation bias Structural equation modeling Cheah, Isaac Phau, Ian The roles of Categorization Theory and confirmation bias in Australian owned brands |
| title | The roles of Categorization Theory and confirmation bias in Australian owned brands |
| title_full | The roles of Categorization Theory and confirmation bias in Australian owned brands |
| title_fullStr | The roles of Categorization Theory and confirmation bias in Australian owned brands |
| title_full_unstemmed | The roles of Categorization Theory and confirmation bias in Australian owned brands |
| title_short | The roles of Categorization Theory and confirmation bias in Australian owned brands |
| title_sort | roles of categorization theory and confirmation bias in australian owned brands |
| topic | Categorization theory Country of origin Australia Schema congruity principles Confirmation bias Structural equation modeling |
| url | http://hdl.handle.net/20.500.11937/30424 |