APA (7th ed.) Citation

Cheah, I., Phau, I., & Spanjaard, D. (2008). The roles of Categorization Theory and confirmation bias in Australian owned brands. University of Western Sydney.

Chicago Style (17th ed.) Citation

Cheah, Isaac, Ian Phau, and Daniela Spanjaard. The Roles of Categorization Theory and Confirmation Bias in Australian Owned Brands. University of Western Sydney, 2008.

MLA (9th ed.) Citation

Cheah, Isaac, et al. The Roles of Categorization Theory and Confirmation Bias in Australian Owned Brands. University of Western Sydney, 2008.