Perceived Quality, Satisfaction, and Loyalty at the Destination Level of Cox’s Bazar, Bangladesh

This empirical assessment was conducted in developing a comprehensive tourism destination loyalty model of Cox’s Bazar, Bangladesh. A conceptual model was developed and tested by a field study for making model context specific. In total 12 factors were used to develop the model. Then partial least s...

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Main Authors: Hossain, Md, Quaddus, Mohammed, Shanka, Teklehaimanot
Other Authors: Raj Pillai
Format: Conference Paper
Published: ANZAM 2012
Subjects:
Online Access:http://hdl.handle.net/20.500.11937/30355
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author Hossain, Md
Quaddus, Mohammed
Shanka, Teklehaimanot
author2 Raj Pillai
author_facet Raj Pillai
Hossain, Md
Quaddus, Mohammed
Shanka, Teklehaimanot
author_sort Hossain, Md
building Curtin Institutional Repository
collection Online Access
description This empirical assessment was conducted in developing a comprehensive tourism destination loyalty model of Cox’s Bazar, Bangladesh. A conceptual model was developed and tested by a field study for making model context specific. In total 12 factors were used to develop the model. Then partial least square based structural equation modelling approach was used to test 22 relationships of proposed model on a sample of 602 visitors. Sixteen relationships were supported at different significant levels. It is expected that the results of this study will be supportive to improve present condition of tourism destination loyalty factors, particularly for beach based destination.
first_indexed 2025-11-14T08:18:35Z
format Conference Paper
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institution Curtin University Malaysia
institution_category Local University
last_indexed 2025-11-14T08:18:35Z
publishDate 2012
publisher ANZAM
recordtype eprints
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spelling curtin-20.500.11937-303552023-02-07T08:01:19Z Perceived Quality, Satisfaction, and Loyalty at the Destination Level of Cox’s Bazar, Bangladesh Hossain, Md Quaddus, Mohammed Shanka, Teklehaimanot Raj Pillai Mustafa Ozbilgin Bill Harley Charmine Hartel Destination Loyalty Formative and Reflective Constructs Cues This empirical assessment was conducted in developing a comprehensive tourism destination loyalty model of Cox’s Bazar, Bangladesh. A conceptual model was developed and tested by a field study for making model context specific. In total 12 factors were used to develop the model. Then partial least square based structural equation modelling approach was used to test 22 relationships of proposed model on a sample of 602 visitors. Sixteen relationships were supported at different significant levels. It is expected that the results of this study will be supportive to improve present condition of tourism destination loyalty factors, particularly for beach based destination. 2012 Conference Paper http://hdl.handle.net/20.500.11937/30355 ANZAM fulltext
spellingShingle Destination Loyalty
Formative and Reflective Constructs
Cues
Hossain, Md
Quaddus, Mohammed
Shanka, Teklehaimanot
Perceived Quality, Satisfaction, and Loyalty at the Destination Level of Cox’s Bazar, Bangladesh
title Perceived Quality, Satisfaction, and Loyalty at the Destination Level of Cox’s Bazar, Bangladesh
title_full Perceived Quality, Satisfaction, and Loyalty at the Destination Level of Cox’s Bazar, Bangladesh
title_fullStr Perceived Quality, Satisfaction, and Loyalty at the Destination Level of Cox’s Bazar, Bangladesh
title_full_unstemmed Perceived Quality, Satisfaction, and Loyalty at the Destination Level of Cox’s Bazar, Bangladesh
title_short Perceived Quality, Satisfaction, and Loyalty at the Destination Level of Cox’s Bazar, Bangladesh
title_sort perceived quality, satisfaction, and loyalty at the destination level of cox’s bazar, bangladesh
topic Destination Loyalty
Formative and Reflective Constructs
Cues
url http://hdl.handle.net/20.500.11937/30355