Linking entrepreneurial orientation and small service firm performance through marketing resources and marketing capability: A moderated mediation model
Purpose: The literature establishes complex relationships between entrepreneurial orientation (EO) and performance, with mixed findings suggesting the variability of the magnitude of the relationship between the two. Some studies report a positive relationship, some negative, while some report an in...
| Main Authors: | , , , |
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| Format: | Journal Article |
| Published: |
Emerald Group Publishing
2016
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| Online Access: | http://hdl.handle.net/20.500.11937/30259 |
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